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Polish e-commerce giant Allegro is continuing its expansion in Central Europe and is now also launching in Hungary.
Allegro, Europe’s largest online marketplace with more than 150 million products on its website, has announced its entry into the Hungarian market. The company is thus continuing its expansion strategy in Central Europe. Following the successful market entry in the Czech Republic and Slovakia, more than 2.5 million customers are already using the platform in these two countries. In total, Allegro has over 20 million active customers in the entire region, of which more than 5 million are located outside Poland.