The online grocery store kifli. hu as part of the Czech Rohlik Group continues to expand. The value of an average shopping cart has reached HUF 25,000 (EUR 65). As there is a noticeable trend among Hungarian consumers towards low-priced private label products, kifli.hu is now also developing its own portfolio in this direction in order to offer products for the smaller purse.
The Czechs established themselves on the Hungarian e-commerce market at the end of 2019 and were last considered No. 6 in this segment, according to market researchers. The company posted net revenues of HUF 24.6 billion (EUR 62.1 million) in fiscal 2021/22.