With HELL ENERGY, the world’s first energy drink developed entirely by A.I. (Artificial Intelligence) has been born. All elements of the new flavour, the carefully selected ingredients, the design and also the marketing tools were designed and tasted by A.I.
When HELL ENERGY commissioned A.I. to develop a new energy drink that was perfect for them, A.I. processed the vast amount of information to create a recipe that it determined to be the best. A.I. didn’t just assume what people wanted from an energy drink, but the priority was to develop the best and most delicious drink possible. So A.I., as the most intelligent entity in the world today, came up with what it considered to be the perfect recipe. Among other things, A.I. has given the energy drink “HELL A.I.” A.I. added vitamins, amino acids and herbs to the energy drink “HELL A.I.” and also ensured that it complied with food legislation, such as EFSA (European Food Safety Authority) recommendations and adherence to the recommended daily allowance (RDA).
A.I. created three flavours and using technology from a New York-based company, digitised and tasted all three drinks, then used predictive intelligence to choose which flavour would be the best received after analysing a wealth of data and statistics. This is how the unique, refreshing, fruity Tutti-frutti & Berry-blast flavour was created. It is the first time in the world that artificial intelligence has carried out such a complex product development process in the energy drink sector.
The recipe is top secret and the A.I. has also made suggestions to protect it. The recipe is stored on a single computer equipped with high-security elements at HELL ENERGY’s factory in Szikszó, and the design of the room in which the machine is housed was also planned by A.I. Of course, there is no real protection without a backup, so the recipe is also stored in a Swiss safe.
The new product will be produced in Szikszó in one of the most modern beverage production facilites in Europe and delivered to customers through the usual distribution channels. It will be available in Hungary from mid-July and then in more than 60 HELL export countries.