International fashion chain Primark has announced the opening of its first store in Budapest. The first Primark store will be located in one of Budapest’s largest shopping centers, Arena Mall, and is expected to open in the company’s next fiscal year (September 2023-September 2024).
With the opening of the first Primark store in Budapest, Hungary will become the 6th country in Central and Eastern Europe and the 17th country worldwide where the chain is present. Primark currently operates 416 stores in 15 countries in Europe and the US.
The new Budapest store will offer a selection of the latest fashion trends and everyday essentials, but also a range of licensed products, including NBA and Disney branded merchandise, as well as Primark’s Primark Cares sub-brand, which intent to make sustainable fashion more affordable for everyone.